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Gordon Campbell
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Blog

Busy table with different laptop computers

Is Web Marketing School Any Good?

blog, PPC, Search Engine Optimisation, Social MediaBy Gordon CampbellSeptember 23, 2013

Why we need Web Marketing School Around 3 years ago when I was working in engineering recruitment I decided that I would like a career change and started exploring my options. I never had much in the way of official qualifications as I left school at a young age and entered the world of work.…

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A stack of newspapers

How to get a backlink from The Guardian

blog, Search Engine OptimisationBy Gordon CampbellAugust 29, 2013

In this article, I’m going to reveal exactly how I was first able to write for The Guardian and how I managed to get some backlinks too. This takes a little bit of effort… First of all, I would like to say that if you are not willing to put in some time and a…

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Standing Batman action figure

If Matt Cutts Played Batman

blog, misc, Search Engine OptimisationBy Gordon CampbellAugust 25, 2013

“You either die a hero or live long enough to see yourself become the villain. I can do those things. Because I’m not a hero, not like John Mu. I nuked those sites. That’s what I can be.” Na na na na na na na na na na na na na na na na… MATTMAN!

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Google analytics phone

Colons in Page Titles: A new ranking factor?

blog, Search Engine OptimisationBy Gordon CampbellFebruary 24, 2013

What are these changes you speak of? It appears that Google are either running a test or have recently made a change on how they present page titles and are now using colons as page title separators. Everyone SEO is aware that Google treat hyphens and pipes as keyword separators, and it now appears that…

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Business newspaper pages

Interflora first, then the Newspapers, next you!

blogBy Gordon CampbellFebruary 22, 2013

Interflora got busted.. So Martin Macdonald broke the news about the demise of Interflora’s search engine rankings and David Naylor’s site published an article pointing out that it appears that advertorials are responsible for the action that has been taken against the site. News sites got busted too.. I have also received information that many…

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SEO with related words

Google Disavow Tool Finally Launched

blog, Search Engine OptimisationBy Gordon CampbellOctober 16, 2012

Negative SEO I have recently written an article that was featured on The Guardian news site about the dangers of negative SEO practices. Negative SEO is a real problem for businesses which could potentially eradicate your site from the search engine results pages. Disavow Tool At the time of writing the article, there wasn’t really…

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Woman using a laptop

Google SERP Diversity Update

blog, Search Engine OptimisationBy Gordon CampbellSeptember 15, 2012

I previously did that a post that mentioned what a great job TripAdvisor was doing at getting a massive amount of multiple listings on the search engine results pages but Google have now put a stop to this with it recent update. Matt mentioned on Twitter that Google have rolled out a small algorithm change…

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troubled-woman-using-laptop-at-home

Messed Up SERPS

blog, Search Engine OptimisationBy Gordon CampbellSeptember 13, 2012

Did Google need to Travel at 88MPH to go back in time? Google recently announced that they are going to use meta news keywords tags which is similar to the meta keyword tags that were important back in the early days of search engines before they could understand the meaning of a piece of content.…

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Would Google Fail Its Own Quality Test?

UncategorizedBy Gordon CampbellSeptember 9, 2012

After the recent leak of Google’s “Page Quality Rating Guidelines” I thought it would be interesting to carry out an audit of Google’s own website to see how well it does. How do you think it will do? Here are the results of a manual audit of Google.co.uk carried out in line with Google’s quality…

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How Google Quality Raters Rate Websites

UncategorizedBy Gordon CampbellAugust 19, 2012

What would a quality rater tell you? If I was to ask someone that was a quality rater at Google what their interface looks like when they were asked to rate side by side search engine results they would probably say it looks something like this. Simple eh? As you can see, the above image…

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