Find how businesses across the world are wasting huge amounts of money on display advertising.. When I began my career digital I worked with a number of small businesses that didn’t have large budgets so it was extremely important to ensure that marketing activity was delivering a return. Every penny spent on PPC was tracked…
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You may already know that you can use tools to gain a quick insight into your competitor’s search engine rankings and find out what keywords they spend money on via Google AdWords but imagine being able to spy on your competitor’s email campaigns…. Well now you can spy on your competitor’s emails with a fantastic new beta email analytics…
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URL Profiler is a software based link auditing tool that can analyse large numbers of sites at both URL and domain level. Unlike a lot of its competitors URL profiler is software based, which means it is pretty quick and won’t get slowed down by high server demand like web based products. Patrick Hathaway, director…
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This blog post will look at ways that you can reverse engineer the work of a competing website and use that information to your advantage. It will look at how we can deconstruct what your competitors have been doing and feed that information into your SEO and PPC campaign. There are also a few tips…
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I’ve been blogging on my own personal blog for a couple of years and always thought about trying to make money from it, but to be honest, I don’t spend a massive amount of time on it and for that reason I don’t get a massive amount of visits each month. However, when I put…
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I reached out to Ned Poulter who is a Digital Marketing Consultant based in Copenhagen to see what he thought about the recent changes to Google Places and Google showing the yellow ‘Ad’ icon next to paid results. He gave such a thorough reply, that I thought it deserved it’s own blog post. Google have been busy Generally speaking the…
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Better Adwords Transparency(Now On Desktop) You may have noticed recently that Google have been making Adwords placements clearer on mobile devices by placing ‘AD’ next sponsored listings on the search engine result pages. It appears that Google are now also testing this on desktop in the UK. If Google make this change permanent, it is…
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Around a week ago I was checking the results for a local restaurant that I recently started working with and I noticed that they had moved up the search engine result pages at a faster than expected pace.I thought this was extremely strange, especially with it being a brand new domain so I decided to…
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It appears that, at this moment in time, the majority of keyword data has been stripped out as Google are now redirecting most users to the HTTPS version of Google.com, Google.co.uk and just about every other Google search URL that I’ve tested. I have checked 10 sites that I work on, and Google Analytics is…
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Why we need Web Marketing School Around 3 years ago when I was working in engineering recruitment I decided that I would like a career change and started exploring my options. I never had much in the way of official qualifications as I left school at a young age and entered the world of work.…
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