Size Doesn’t Matter(or at least that’s what I keep telling myself) Throughout my career, I have worked with clients who have spent as little as £5000 per year on digital marketing and also huge businesses turning over billions who spend millions each year promoting their business online. The reason I wrote this blog post is…
After the recent leak of Google’s “Page Quality Rating Guidelines” I thought it would be interesting to carry out an audit of Google’s own website to see how well it does. How do you think it will do? Here are the results of a manual audit of Google.co.uk carried out in line with Google’s quality…
What would a quality rater tell you? If I was to ask someone that was a quality rater at Google what their interface looks like when they were asked to rate side by side search engine results they would probably say it looks something like this. Simple eh? As you can see, the above image…
Trip Advisor Dominating the SERPS If you type in a popular restaurant name followed by a local modifier such as ‘Number 16 Glasgow’ into Google you will find that Trip Advisor has numerous listings for that keyword. At first this looked like they were using dodgy SEO practices but what they are doing is actually relatively simple…