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Category Archives: Search Engine Optimisation

Did you notice Google step back in time?

blog, Search Engine OptimisationBy Gordon CampbellOctober 23, 2013Leave a comment

Around a week ago I was checking the results for a local restaurant that I recently started working with and I noticed that they had moved up the search engine result pages at a faster than expected pace.I thought this was extremely strange, especially with it being a brand new domain so I decided to…

SEO Keyword Analytics May Be Dead!!! 100% Not Provided in Google Analytics!!

blog, Search Engine OptimisationBy Gordon CampbellSeptember 23, 2013Leave a comment

It appears that, at this moment in time, the majority of keyword data has been stripped out as Google are now redirecting most users to the HTTPS version of Google.com, Google.co.uk and just about every other Google search URL that I’ve tested. I have checked 10 sites that I work on, and Google Analytics is…

Is Web Marketing School Any Good?

blog, PPC, Search Engine Optimisation, Social MediaBy Gordon CampbellSeptember 23, 2013Leave a comment

Why we need Web Marketing School Around 3 years ago when I was working in engineering recruitment I decided that I would like a career change and started exploring my options. I never had much in the way of official qualifications as I left school at a young age and entered the world of work.…

A stack of newspapers

How to get a backlink from The Guardian

blog, Search Engine OptimisationBy Gordon CampbellAugust 29, 2013Leave a comment

In this article, I’m going to reveal exactly how I was first able to write for The Guardian and how I managed to get some backlinks too. This takes a little bit of effort… First of all, I would like to say that if you are not willing to put in some time and a…

If Matt Cutts Played Batman

blog, misc, Search Engine OptimisationBy Gordon CampbellAugust 25, 2013Leave a comment

“You either die a hero or live long enough to see yourself become the villain. I can do those things. Because I’m not a hero, not like John Mu. I nuked those sites. That’s what I can be.” Na na na na na na na na na na na na na na na na… MATTMAN!

Colons in Page Titles: A new ranking factor?

blog, Search Engine OptimisationBy Gordon CampbellFebruary 24, 2013Leave a comment

What are these changes you speak of? It appears that Google are either running a test or have recently made a change on how they present page titles and are now using colons as page title separators. Everyone SEO is aware that Google treat hyphens and pipes as keyword separators, and it now appears that…

Google Disavow Tool Finally Launched

blog, Search Engine OptimisationBy Gordon CampbellOctober 16, 2012Leave a comment

Negative SEO I have recently written an article that was featured on The Guardian news site about the dangers of negative SEO practices. Negative SEO is a real problem for businesses which could potentially eradicate your site from the search engine results pages. Disavow Tool At the time of writing the article, there wasn’t really…

Google SERP Diversity Update

blog, Search Engine OptimisationBy Gordon CampbellSeptember 15, 2012Leave a comment

I previously did that a post that mentioned what a great job TripAdvisor was doing at getting a massive amount of multiple listings on the search engine results pages but Google have now put a stop to this with it recent update. Matt mentioned on Twitter that Google have rolled out a small algorithm change…

Increase your search engine rankings by using trashy content

blog, Search Engine OptimisationBy Gordon CampbellSeptember 15, 2012Leave a comment

You hate Pandas, you hate Penguins, what about Parrots? Sit with a group of SEOs for long enough and the subject of backlinks will arise and someone will inevitably pipe up and say something like ‘it’s all about creating great quality content that people want to link to and share and that’s how you get…

Messed Up SERPS

blog, Search Engine OptimisationBy Gordon CampbellSeptember 13, 2012Leave a comment

Did Google need to Travel at 88MPH to go back in time? Google recently announced that they are going to use meta news keywords tags which is similar to the meta keyword tags that were important back in the early days of search engines before they could understand the meaning of a piece of content.…

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