After the initial success of this blog post, and as a result of some of the questions I received, I decided to record this tutorial in the form of a video which I have embedded below. I’ve always believed that the most important part of any SEO or PPC project is the research phase. It…
Using SEO & PPC, Gordon Campbell has helped business in Glasgow & across the world get more sales & leads.
I am a Glasgow based Digital Marketing Consultant and throughout my career, I have been lucky enough to be involved in most areas of digital marketing but my main focus is helping businesses increase the volume of relevant visitors to their website while also increasing the likelihood that visitors will become paying customers. This means that I increase traffic by utilising a variety of digital marketing strategies including SEO, PPC, Digital PR and Social Media Marketing.
Here are a few examples of how I’ve helped businesses using SEO:
Helped a large online fitness retailer rank for a huge volume of extremely competitive search queries that directly generated sales
Advised a Glasgow based finance company on their content strategy which led to a number of TV appearances on BBC and Sky
Gained number a large number of first page rankings for several local restaurants which helped them generate a large volume of bookings
Helped an eCommerce start-up dominate a niche market due to a successful SEO and PPC strategy
Generated more search engine growth in the automotive industry than any other car retailer during a two year period
SEO SERVICES FROM GLASGOW TO ACROSS THE WORLD
I have developed and implemented SEO strategies that have helped businesses massively increase their search engine presence which in turn directly contributed to their bottom line.
Although I have worked with some large businesses during my career including one of the UK’s largest automotive retailers, I also enjoy helping smaller local, Glasgow based businesses succeed online. I am happy to offer a free initial consultation (not a sales pitch) to businesses of any size.
If you currently have a website then it is likely that you are contacted constantly by people offering search engine marketing services.
The reason for this is because anyone can easily claim that they are a PPC expert so it important to choose your consultant wisely. I’m happy to discuss the results that I’ve achieved and/or provide references.
Here are a few ways in which I successfully helped businesses using PPC:
Saved a large fitness retailer over £110k(per year) by refining their PPC campaign while also significantly increasing revenue
Helped generate a large volume of bookings for a prestigious hotel using a mixture of SEO & PPC Marketing
Saved a company over £24k per year in wasteful marketing spend as a result of a 30-minute telephone consultation
Helped launch a local seafood restaurant by using a mixture of SEO, PPC & blogger outreach to generate bookings
Helped a boutique beauty eCommerce business massively increase revenue without increasing advertising spend by auditing their AdWords campaign and maintaining it on an ongoing basis
Increased an e-commerce client’s revenue by 154% in one month by refining their AdWords account
Implemented and maintained remarketing campaigns that allowed several businesses to market to customers that visited their website but left without making a purchase
Managed the whole marketing campaign for an entrepreneur that wanted to start their own part-time online business and through using SEO, PPC and email marketing I was able to help them generate over £100k of revenue within the first year of trading
Recruited an in-house team and managed the digital marketing department for one of the largest automotive companies in the UK
It’s rare someone has such a broad range of experience across disciplines like SEO, PPC, PR and CRO while also constantly having their finger on the pulse when it comes to Google Algorithm changes, and the finer detail of Search Engine Marketing.
SCOTT BEVERIDGE, E-COMMERCE & MARKETING DIRECTOR
LIZ LUESLEY, MARKETING MANAGER AT MERCEDES-BENZ RETAIL
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Feel free to contact me via my social media profiles