I previously did that a post that mentioned what a great job TripAdvisor was doing at getting a massive amount of multiple listings on the search engine results pages but Google have now put a stop to this with it recent update.
Matt mentioned on Twitter that Google have rolled out a small algorithm change that will improve the diversity of results in terms of different domains being returned for any given search.
Below is an example of a search using the keywords ‘number16 Glasgow’ and will show you the before and after results and will give you an idea of what to expect with the latest update.
Before Diversity Update
After Diversity Update
So there you go!
Before the diversity update TripAdvisor had multiple listings for several searches in the following format ‘restaurant name + location’.
This isn’t so good for big authority sites such as TripAdvisor but it could be a huge victory for the little guy as they will now have a better chance of ranking high on the search engine result pages.
Find me on twitter – @gorcampbell