It appears that Google are either running a test or have recently made a change on how they present page titles and are now using colons as page title separators. Everyone SEO is aware that Google treat hyphens and pipes as keyword separators, and it now appears that they may want us to start using colons.
This below search is for site:gordoncampbell.co.uk , as you will see Google is presenting the page title as ‘Gordon Campbell: Glasgow SEO, PPC & Social Media Consultant’ but the page title I have set is ‘Glasgow SEO, PPC & Social Media Consultant – Gordon Campbell’ so it appears that Google is re-jigging my page title to present it better on the SERPs.
The following search is for weights York Fitness, Google has presented us with the page title ‘York Fitness: Gym Equipment & Machines | Weights | Boxing’ but the page title that York Fitness has set is ‘Gym Equipment & Machines | Weights | Boxing Equipment | York Fitness’ and truth be told, Google’s version of the page title looks far better.
Do a search for the keyword weights and you will find that Amazon already create page titles in this format and have done for some time. Have they done tests on this at some point and discovered that page titles have a higher CTR in this format? Have they discovered that page titles like this tend to rank better? Who knows but I wouldn’t be surprised.
Anyone else noticed this? More examples would be appreciated.
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