It’s not quite a search engine…
Majestic 12, the company behind industry leading link intelligence research tool, Majestic SEO, has just announced its expansion into the search space with a brand new product called Search Explorer™.
Although the guys over at Majestic are keen to avoid calling their new product a “search engine” as the data will initially be driven by link influence and other non-personalised metrics, this product appears to return the type of results that you would expect from a search engine – without all the personalisation.
Majestic SEO already have the technology to crawl the whole of the visible web, they have over a billion unique URLs in their fresh index alone which is currently refreshed 3 times per day.
Majestic have the data to measure a site’s authority and the trust of a website based on incoming links, the video below will explain how they do this.
They will start a dictionary list of key phrases initially. The data will provide contextual relevance to its trademarked Flow Metrics, which research has shown gives a meaningful value to the strength of a page or site on the Internet.
Flow Metrics Explanation
Majestic plan to release an alpha version of Search Explorer™ extremely soon and will be unveiling the technology at Pubcon Conference being held at the Las Vegas Convention Centre on Wednesday 23rd October.
Existing users of Majestic SEO will be able to try Search Explorer™ very soon.
I’m extremely excited to see a new search product like this enter the market, especially from a company who has a customer base that largely consists of SEOs.
Through their hugely popular link intelligence tool, Majestic has managed to develop a technology that we can use to return relevant search results which is a huge achievement in itself.
This product is going to be a hit among SEOs as a link building tool, especially if we are able to easily export search results for any given keyword and get link metrics as this can be tricky to do with Google unless you use a tool such as Scrapebox.
It will be interesting to see if this new search product will be adopted by a mainstream audience and I hope that it does.