How Much Does SEMrush Cost & can I get it Cheaper? How Much does SEMrush cost? SEMRush has 3 main price plans, Pro, Guru and Business. The Pro plan comes with a fee of $99.95 per month, the guru plan is $199.95 per month and the business plan starts at $399.95. There is also a free plan available,…
After the initial success of this blog post, and as a result of some of the questions I received, I decided to record this tutorial in the form of a video which I have embedded below. I’ve always believed that the most important part of any SEO or PPC project is the research phase. It…
7 Reasons Why SEMrush is the only search engine marketing tool you’ll ever need SEMrush is without a doubt one of the best SEO & PPC tools there is. For me, it’s the swiss army knife of SEO. You can use it to carry out SEO keyword research, PPC keyword research, competitor analysis, backlink analysis…
For some time Screaming Frog has been one of the most valuable tools in every SEO’s arsenal. It is the go-to tool for developers and SEOs that need to quickly crawl sites and diagnose any technical issues. No other desktop crawler really grabbed my attention as Screaming Frog is the obvious choice. It does what…
In this article, I’m going to reveal exactly how I was first able to write for The Guardian and how I managed to get some backlinks too. This takes a little bit of effort… First of all, I would like to say that if you are not willing to put in some time and a…
Whether it’s SEO, PPC advertising, or content marketing, keyword research should be at the heart of every search engine marketing campaign. Keyword research not only lets you know how your potential customers are searching online, but it also lets you better understand the psychology of your customers, what questions they are asking and what motivates…
Adzooma is an award-winning SaaS PPC tool that boasts both a comprehensive free option. Adzooma offers a number of features including: A powerful reporting suite that can generate custom reports quickly Rule-based Google Ads automation Machine learning capabilities Features to help reduce wasted spend Account management to help with managing PPC campaigns(paid service) My…
What is Dropshiply? Have you ever heard of dropshipping? If you’re reading this post you probably have and you’ll understand how timeconsuming it can be to build a dropship site on Shopify, Magento or WordPress. This has all changed with the introduction of Dropshiply. Dropshiply is an eCommerce platform that allows you to launch a…
SKADAGs – An Evolution of SKAGs for more precise AdWords targeting Firstly, I’d just like to say if you are put off with the hard work involved creating single keyword ad groups(SKAGs) then I suggest that you stop reading this blog post. However, if you would like to squeeze every bit of revenue possible…
Simple & Effective AdWords Strategy for Local Businesses This guide is intended for anyone that is relatively new to Google AdWords or has less than a few years experience. It will focus mainly on how you should structure your campaigns, ad groups and keywords to help improve quality score, click-through-rate, and most importantly increase the…
Size Doesn’t Matter(or at least that’s what I keep telling myself) Throughout my career, I have worked with clients who have spent as little as £5000 per year on digital marketing and also huge businesses turning over billions who spend millions each year promoting their business online. The reason I wrote this blog post is…
Find how businesses across the world are wasting huge amounts of money on display advertising.. When I began my career digital I worked with a number of small businesses that didn’t have large budgets so it was extremely important to ensure that marketing activity was delivering a return. Every penny spent on PPC was tracked…
You may already know that you can use tools to gain a quick insight into your competitor’s search engine rankings and find out what keywords they spend money on via Google AdWords but imagine being able to spy on your competitor’s email campaigns…. Well now you can spy on your competitor’s emails with a fantastic new beta email analytics…
URL Profiler is a software based link auditing tool that can analyse large numbers of sites at both URL and domain level. Unlike a lot of its competitors URL profiler is software based, which means it is pretty quick and won’t get slowed down by high server demand like web based products. Patrick Hathaway, director…
This blog post will look at ways that you can reverse engineer the work of a competing website and use that information to your advantage. It will look at how we can deconstruct what your competitors have been doing and feed that information into your SEO and PPC campaign. There are also a few tips…
I’ve been blogging on my own personal blog for a couple of years and always thought about trying to make money from it, but to be honest, I don’t spend a massive amount of time on it and for that reason I don’t get a massive amount of visits each month. However, when I put…
I reached out to Ned Poulter who is a Digital Marketing Consultant based in Copenhagen to see what he thought about the recent changes to Google Places and Google showing the yellow ‘Ad’ icon next to paid results. He gave such a thorough reply, that I thought it deserved it’s own blog post. Google have been busy Generally speaking the…
Better Adwords Transparency(Now On Desktop) You may have noticed recently that Google have been making Adwords placements clearer on mobile devices by placing ‘AD’ next sponsored listings on the search engine result pages. It appears that Google are now also testing this on desktop in the UK. If Google make this change permanent, it is…
Around a week ago I was checking the results for a local restaurant that I recently started working with and I noticed that they had moved up the search engine result pages at a faster than expected pace.I thought this was extremely strange, especially with it being a brand new domain so I decided to…
It appears that, at this moment in time, the majority of keyword data has been stripped out as Google are now redirecting most users to the HTTPS version of Google.com, Google.co.uk and just about every other Google search URL that I’ve tested. I have checked 10 sites that I work on, and Google Analytics is…
Why we need Web Marketing School Around 3 years ago when I was working in engineering recruitment I decided that I would like a career change and started exploring my options. I never had much in the way of official qualifications as I left school at a young age and entered the world of work.…
“You either die a hero or live long enough to see yourself become the villain. I can do those things. Because I’m not a hero, not like John Mu. I nuked those sites. That’s what I can be.” Na na na na na na na na na na na na na na na na… MATTMAN!
What are these changes you speak of? It appears that Google are either running a test or have recently made a change on how they present page titles and are now using colons as page title separators. Everyone SEO is aware that Google treat hyphens and pipes as keyword separators, and it now appears that…
Interflora got busted.. So Martin Macdonald broke the news about the demise of Interflora’s search engine rankings and David Naylor’s site published an article pointing out that it appears that advertorials are responsible for the action that has been taken against the site. News sites got busted too.. I have also received information that many…
Negative SEO I have recently written an article that was featured on The Guardian news site about the dangers of negative SEO practices. Negative SEO is a real problem for businesses which could potentially eradicate your site from the search engine results pages. Disavow Tool At the time of writing the article, there wasn’t really…
I previously did that a post that mentioned what a great job TripAdvisor was doing at getting a massive amount of multiple listings on the search engine results pages but Google have now put a stop to this with it recent update. Matt mentioned on Twitter that Google have rolled out a small algorithm change…
Did Google need to Travel at 88MPH to go back in time? Google recently announced that they are going to use meta news keywords tags which is similar to the meta keyword tags that were important back in the early days of search engines before they could understand the meaning of a piece of content.…
After the recent leak of Google’s “Page Quality Rating Guidelines” I thought it would be interesting to carry out an audit of Google’s own website to see how well it does. How do you think it will do? Here are the results of a manual audit of Google.co.uk carried out in line with Google’s quality…
What would a quality rater tell you? If I was to ask someone that was a quality rater at Google what their interface looks like when they were asked to rate side by side search engine results they would probably say it looks something like this. Simple eh? As you can see, the above image…
Trip Advisor Dominating the SERPS If you type in a popular restaurant name followed by a local modifier such as ‘Number 16 Glasgow’ into Google you will find that Trip Advisor has numerous listings for that keyword. At first this looked like they were using dodgy SEO practices but what they are doing is actually relatively simple…
I have now decided that I love Facebook marketing nearly as much as I love SEO. Check the below image out. This is a screenshot from a page that has 813 likes and the content is yet to fatigue. This is also without paying any money to facebook to promote the post. That average virality…
1) Buying Followers – This is a complete waste of money. Although it can make you appear to have social proof, buying followers can actually have a negative effect on your edgerank which could lead to real fans not seeing your message. 2) Competitions – A well targeted competition can work well and help you build followers,…
Don’t get left behind ‘Like’ it or not, search engine marketers need to start getting involved in social media otherwise they are going to get left behind in the big bad world of online marketing. Profit of Doom I’m sorry to be a profit of doom in my very first blog post on a website…